MAKE PEOPLE #1 - Franchisees, team members and guests
EMBRACE THE MODEL - It’s The Building Block Of Our Business
ALWAYS DELIVER - Exceptional Service, Products & Memories through every shared experience
HOME - what we feel like, team members are respected, appreciated and rewarded. Parks are clean/safe.
AUTHENTICITY - We’re open minded, creative and adaptable to an ever-changing landscape. We cultivate new strategies, activate innovation and share the things we learn.
PRIDE - When we’re in and outside the parks, we’re committed to diversity, inclusion and equality. We take an active interest in the communities we serve.
PROACTIVE - We promote SMILES and happy jumps. We drive positive results with one more suggestion to move the needle
Yolo Vibes - Who we are on the inside. You only live once, so let’s go for it together. We do what needs to be done for our people, parks & programs.